Digital Marketing expert by day - trained Krav Maga "assassin" by night.
His "day job" is being an entrepreneur starting, operating, and exiting multiple businesses in the last 9 years; Serving as a marketing consultant and coach to 72+ clients and counting, such as Panasonic and Chet Holmes International, plus authors and movement makers like Peter Rollins, Oran Klaff, Warrior Week, and more.
His "night job" is being Krav Maga Coach. Joey is a certified Expert Krav Maga Instructor, trained and tested in Israel; Making him one of the highest-ranked in the USA who has traveled the world teaching Krav Maga Instructor Certification Courses.
Joey has trained SWOT, Law Enforcement, Air Marshals, and Special Operations Military personal alongside training celebrities, VIPs, and civilians.
He is the "go-to" guy when it comes to getting shit done.
Not knowing where your next sale is coming from is stressful.
And a stressed-out businessman is NO good to his business or his family.
You've bought their books, courses, programs, and coaching, yet none of it sticks.
Too much information... not enough implementation.
With all of the different solutions coming at you every single day, you find yourself in a land of options.
But, you don't know which option is the best for your business.
Information overload = inability to take decisive action.
Imagine, in 3-days you had a fully customized sales process for your business.
All running on autopilot so you can CAPTURE new leads, CONVERT them into sales, and get them to COMMIT to your company as lifelong customers...
Can you picture waking up in the morning to see sales and appointment notifications sent straight to your phone?
And what if,
Throw out all of the bull shit pushed in the marketplace on how to "10X" your business.
There are only 3 things you need to do regularly to make your business successful...
CONVERT leads into sales, and
COMMIT them into being lifelong customers who buy more often and refer people.
Without this foundation in place, nothing you do will work long-term.
And what if,
Imagine having the ability to make decisions and take fast action as if your life depended on it.
I call this... "Gun to the Head Marketing."
What would be different in your life if you took action on all the things you learned and wanted to implement years ago?
Things would be WAY different for you.
Well, it's time to stop overthinking and start DOING.
I invite you to a chance to gain power, take fast action, and build your marketing system... in 3 days.
The 14-day training before the event will be a critical part of removing overwhelm and will train you on the top 3 tested strategies.
Each stage of this phase will help you clarify where you are, simplify your strategies, and plan where you want to take your business.
This event will be like no other you have attended. Learning the tactics of Krav Maga - an Israeli fighting system - will help you make decisions faster.
The mornings are designed to get you out of your head and train you to train you in thinking like a fighter.
Each stage of this phase will teach you offensive strikes necessary to win any self-defense situation, defenses of common attacks (such as punching, guns, and knife threats), and weaponize you by teaching you how to shoot a gun and use a knife.
This event is a "get shit done" event. (yes, there will be t-shirts)
Each stage of this phase is designed to capture your unique message (using video and written word), build your funnels and systems, and launch your new ads. You will leave this event with your M.V.P. (minimal viable product) DONE.
We'll teach you how to optimize your marketing efforts on a daily, weakly, and monthly basis. This way YOU are in control of your marketing, not some self-proclaimed 18-year-old "marketing guru" on Facebook.
Each stage of this phase is designed to help you win. You will have a visual dashboard of your optics so you can measure your campaigns. This data will allow you to test different messages and offers so you can make the most bang for your buck. And, having the accountability of the group is what will propel you to keep doing the work.
I have been a marketing consultant for 11 years now, building and coaching 72+ entrepreneurs to simplify their marketing.
But before all of that started…
I taught Krav Maga.
I was trained and tested in Israel and had the privilege of traveling the world to teach instructor certification courses.
It wasn’t until later when someone pointed out that one of my superpowers was to “take action” in business.
When they told me this, a lightbulb went off in my head.
I realized all of my Krav Maga training was responsible for this.
I was able to train my mind to make decisions and act quickly.
When I was thrown out of the company that I helped grow (which also had my entire circle of friends and life in) I had a decision to make.
I remember it like it was yesterday…
I was standing in my living room on a hot summer day.
With my mentor, on the phone giving me the bad news.
“You’re out," he said, "and don’t even bother contacting anyone here. I already told them you’re gone."
It was over.
When I hung up and then my stomach dropped.
That was my mentor…
Those were my friends…
My eyes were starting to tear up, knowing my life was never going to be the same.
I can recall staring down at my carpet, thinking to myself…
In a matter of 3 seconds, I snapped out of it.
I had 2 options.
1) Go out and find a job
2) Start my own business and never put my life and future in someone else's hands again.
I made my decision and that SAME day launched a website, logo, EIN, and advertising.
And, I NEVER looked back.
Krav Maga gave me the confidence, power, and certainty to make a FAST decision.
So I did.
And my life changed.
The next problem was there were so many damn gurus, thought leaders, courses, books, and seminars that I could not figure out what to do.
I even had to Google, 'How to start a business.'
AND I HAD A B.S. IN ENTREPRENEURSHIP!
(And yes, I know B.S. stands for Bull Shit in the education world... now)
I spent over $100,000 in pure marketing and business education…
I got my B.S. in Business and Entrepreneurship…
I went to $10,000 events and masterminds…
Hired the TOP coaches… (some costing $2,500/hr)
Read just about every book I could get my hands on…
And still, it just felt so overwhelming.
But I slowly started to figure things out.
In fact, I saw this was a problem a lot of business owners were having, so I started a marketing agency to help them "figure it out" too.
I had the privilege to work with mega businesses like Panasonic and Chet Holmes International, and authors and movement makers like Peter Rollins, Oran Klaff, and Warrior Week.
I started to see that there were only a few things all my successful clients were doing.
And I was able to distill it down to 3 main systems and strategies that proved time and time again to actually WORK.
CAPTURE, CONVERT, COMMIT.
The crazy part is… it's SIMPLE and to implement.
Once I discovered these steps, it was easy to grow businesses one after another.
This became the staple service I offered as a consultant for over 3 years for $30,000 to $60,000.
However, I recently sold the marketing agency to my business partner and left that world.
I wanted to find a way to help entrepreneurs like you discover, learn, and build their own marketing systems.
But I realized showing people isn't always the way to help them...
First I need to get them to make decisions and taking action.
Then, trap them in a room for 3 days so they can actually FINISH launching their marketing systems.
I look forward to seeing your business and life change after these three days.
Love and respect,